9 Best TikTok Ideas for Small Businesses
TikTok has exploded in popularity over the last few years, evolving from a platform known primarily for dance trends into one of the most engaging and effective social media marketing tools for businesses. With over 1 billion monthly active users spending an average of 52 minutes per day on the app, TikTok offers tremendous opportunities for small businesses looking to expand their reach and connect with new demographics. So, if you are looking for TikTok ideas for small businesses, read along.
In this blog post, we’ll explore some of the top TikTok marketing tactics small businesses can leverage to grow their brand awareness and traffic. we’ll showcase how to creatively use TikTok as part of your overall digital marketing strategy.
Why TikTok Should Be Part of Your Marketing Strategy
With its meteoric rise and massive user base, most marketing experts agree that TikTok can no longer be ignored in 2023. Here are some of the key reasons it deserves a spot in your social media marketing mix:
– User Demographics – Approximately 67% of daily TikTok users are under 30 years old. For Millennial and Gen Z targeting, it’s a must.
– Time Spent On App – The average user spends 52 minutes per day on TikTok, more than Instagram or Facebook. Increased exposure time equals increased opportunities.
– Powerful Algorithm – TikTok’s algorithm quickly identifies user preferences through machine learning and serves up personalized content accordingly. This makes it easy for relevant brands to be discovered.
– Authenticity Resonates – Highly produced, polished content often falls flat on TikTok. Viewers respond better to real, authentic content from brands.
– Fosters Interaction – With duets, stitches, and video comments, TikTok facilitates ongoing conversations between brands and users. Humanizing your business.
– Drives Traffic – TikTok enables easy clicking for sends to websites and other social platforms, directing viewers to your links and profiles.
9 Creative TikTok Ideas For Small Businesses To Leverage From
Now that we’ve covered why TikTok is a valuable marketing platform, here are 9 smart ways small businesses can leverage it to achieve their goals:
Show Behind The Scenes
Give viewers an inside look at what goes on daily behind the scenes of your business operations. film content showcasing your office environment, funny bloopers, introductions with key staff members, packing online orders, etc. Providing this kind of sneak peek into the real elements of your brand helps create transparency and humanizes your company in an authentic way.
- Collaborate With Niche Influencers
Seek out opportunities to partner and collaborate with influencers within your specific industry niche. Brainstorm creative content ideas together that effectively spotlight or feature your products/services. The right influencer partnerships can help amplify brand awareness and credibility by tapping into their already highly engaged follower base.
- Respond To Comments With Value
Make an effort to consistently respond to user questions and feedback with unique personalized video responses. Put in the time to create customized content that addresses their specific concerns. This type of tailored engagement helps build loyalty and goodwill with followers who feel valued.
- Announce Product Launches
Generate excitement and buzz for upcoming new product launches or announcements by sharing carefully planned sneak peeks and limited details in advance before the official release. Strategic teasers posted over time can help drive anticipation and get people talking.
- Create How-To’s and DIY Content
Establish your brand as an authority fans can rely on within your niche by posting useful tutorials, tips, and how-to content. Well-executed educational videos that teach viewers new skills or techniques related to your products/services can capture attention.
- Riff On Viral Trends
Increase your chances of getting discovered by jumping on trending audios, songs, hashtags, memes, and popular TikTok video formats. Put your creative spin on what is currently going viral in pop culture to produce fresh content that feels relevant.
- Share Your Brand Story
Leverage storytelling elements to forge authentic connections with your target audience. Share content about your brand origins, founder journey, or pivotal behind-the-scenes moments that had an impact. Letting your unique personality and passion shine through builds rapport.
- Give Sneak Peeks
Keep followers engaged by using short videos to provide enticing sneak peeks of new inventory, products, or services arriving soon. The sense of access helps potential customers feel “in the know” and piques their interest.
- Repurpose Content
Amplify resources by identifying any existing high-performing content from other platforms that could be reimagined or given a new spin tailored to TikTok. Repurposing saves time while reaching new demographics.
Implementing even a few of these engaging marketing tactics on TikTok can help small businesses expand their reach, foster meaningful connections with new demographics, and ultimately drive more sales and conversions. The key is consistency – approach TikTok marketing with a regular posting strategy to keep your brand top of mind. Track performance metrics to double down on what resonates best with your followers.
At TikTok Marketingx, we offer specialized courses, marketing services, and influencer campaigns to help brands of all sizes achieve their business goals on TikTok. Get in touch today to learn more!
What has worked well for marketing your small business on TikTok? Share your top tips and campaigns in the comments below!